Medinge in Paris, January 30 & 31, 2014
The twenty-fifth meeting of the Medinge Group will occur in Paris on January 30 and 31, 2014.
All posts tagged: the Medinge Group
The components of digital branding and their effects on brand equity
Various market orientation and branding models are already familiar to a lot of academics and practitioners. However, the digital landscape, in particular social media, has given marketers a new set of concerns. Can these elements be brought together in a single model with positive consequences for brand equity?
Naming: a subjective primer
The understandable quotient of high anxiety connected to the process of naming cannot be overstated. Like all things branding, the question of naming begs to be taken in context.
Beyond place branding
Place branding, as it is generally practised, can be a waste of taxpayers' money. Nicholas Ind says the model should be more participative, and that place branding should be at the forefront of democratization and engagement.
Enough, already!
This article is based on a presentation I gave to an audience of MBA alumni from ESADE, the Spanish business school, on September 26, 2012. The title is borrowed from that well known phrase New Yorkers use to express their feelings of ‘Enough.’ It’s often spoken with great emotion and a sense of exasperation about
Stanley Moss to address College of Creative Studies at UC Santa Barbara
Stanley Moss, CEO of the Medinge Group, will present a talk, The Brand as Jihad, at the College of Creative Studies at UC Santa Barbara on Wednesday, April 18, from 4 to 5 p.m. at the Old Little Theatre (Building 494) as part of its spring 2012 Literature Symposium.
Medinge member Dmitry Petrov’s book on Vassily Aksionov hits top 20 in Russia
Medinge Group member Dmitry Petrov's book on Vassily Aksionov, the famous Russian-American writer, novelist and Soviet-time dissident was published in early March in Moskva.
Transparency, engagement and social media: fulfilling a need
The author, who has worked on the internet since 1990, and used social networks such as Facebook and Twitter soon after their inception, looks at how these new media can impact on branding strategies and transparency.
Conscientious brands
What is a conscientious brand? This article explores the key features of a conscientious brand and the implications for brand management.
Medinge member Nikolaj Stagis collects 2011 Danish Communication Award, for Stagis A/S’s Movia project
Stagis A/S, the firm founded and run by Medinge Group member Nikolaj Stagis, has won the 2011 Danish Communication Award.