Out now in Forbes is a thought-piece worked on by Oriol Iglesias and numerous members of Medinge Group, entitled ‘Will Generation Co and conscientious organizations save our world?’ This differs from the earlier piece on this site. As outlined earlier, there is a Generation Co that’s not bound by age, but by shared values, acknowledging that ‘something needs to be done to solve humanity’s problems and they are also willing to act.’ How should companies react to this new generation? Read more at Forbes.