News

The Medinge brand salon: what does the future of fashion, food and finance look like?

Medinge’s London meeting took place on September 22, with a “salon” format. Attendees could attend the brand salon, the fashion salon, the finance salon, or the food salon. By gathering experts in individual panel discussions, everyone was encouraged to get involved, not just take notes. The day was dedicated to the late Sergei Mitrofanov, a

Philippe Mihailovich and Caroline Taylor’s book on haute and luxury brands out

Already named one of the top branding books of 2021 by The Branding Journal, Philippe Mihailovich and Caroline Taylor’s Haute ‘Luxury’ Branding: the High Luxury Pyramid has appeared in a US English edition, fresh for 2022.       Medinge Group co-chair Jack Yan authored the foreword, and Philippe Mihailovich had been a long-time member of

Medinge Group at Dutch Design Week

To commemorate its 20th anniversary in 2020, Medinge Group had a successful presence at Dutch Design Week last October, hosted by Sandra Horlings with a massive behind-the-scenes effort from Christof Zürn and Astrid Benneker, with the theme Putting the Planet First: a New Orientation. Planet, then people, then profit.    Four rivers already have legal

Out now in Forbes: will Generation Co and conscientious organizations save our world?

Out now in Forbes is a thought-piece worked on by Oriol Iglesias and numerous members of Medinge Group, entitled ‘Will Generation Co and conscientious organizations save our world?’ This differs from the earlier piece on this site. As outlined earlier, there is a Generation Co that’s not bound by age, but by shared values, acknowledging

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CANCELLED Medinge Spring Event, Rotterdam, The Netherlands

Due to the outbreak of COVID-19 the event is cancelled this year. We hope to re-program in 2021. Do follow us online at LinkedIn.  On behalf of all Medinge members we wish you strength and lots of health in these times. Branding is strategy. Culture. Actions. Engagement. An intensely strong way to commit people and

Former Medinge CEO Stanley Moss releases new branding books

Former Medinge Group CEO Stanley Moss has had his finger on the pulse of the Zeitgeist for a long time. Over the last 15 years, he’s circulated his Global Brand Letter to colleagues, friends and subscribers. In 2004, this was a two-page crib sheet, sent to clients who had asked questions about branding, and, in

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Invited by fellow Medinge member Oriol Iglesias, Peter Fischer Brown, Giuseppe Cavallo, Simon Paterson and Cristián Saracco, participated in an ESADE ExEd programme on brand and reputation management in Madrid