Green Demarketing vs. Green Advertising
In many ways, traditional marketing encourages consumption and contributes to some of the environmental problems we face today
Blogposts
Facebook and Cambridge Analytica: when finance follows brand
Facebook’s woes over Cambridge Analytica have only prompted one reaction from me: I told you so. While I never seized upon this example, bravely revealed to us by whistleblower Christopher Wylie and reported by Carole Cadwalladr and Emma Graham-Harrison of The Guardian, Facebook has shown itself to be callous about private data, mining preferences even
Trading identities in the 2010s: when corporate branding and personal branding adopt each other’s methods
In 1999, the late Wally Olins sent me his book, Trading Identities: Why Countries and Companies are Taking on Each Other’s Roles, a fine read published by the Foreign Policy Centre that argued that countries were trying to look more corporate, adopting the practices of corporate branding. Conversely, as corporations gained more power and their
A Brand Story to Tell La Benevolencija
Human beings thrive in safe and secure societies. But a continuum of violence constantly puts pressure on safety and security.
Five Keys to Building a Purpose
When creating a company with a sense of permanence and transcendence, it’s almost a fact that the first concept to be defined –implicitly or explicitly, is its purpose.
Hate Speech and Branding
’Hate speech’ and ’branding’ hardly seem connected concepts. Yet there are two important ways that they come together.
Truth and Purpose in the Age of Alternative Facts
With more populist fronts rising across Europe, it is clear that populism is here to stay. In order to mitigate its effects, we have to continue researching how it forms and experimenting with ways to effectively inform the population.
Make me a Proud Contributor
That’s what Millennials want out of brands in a Circular Economy. At our Spring Event in Seville, Spain, we discussed Brands’ search for Meaning
Getting inspiration from Douglas Rushkoff
I’ve had a 52 Insights interview with Douglas Rushkoff open in a Firefox tab for nearly half a year. It’s a fascinating piece, and I consider Douglas to be spot on with a lot of his viewpoints. I’ve revisited it from time to time and enjoyed what Douglas has had to say. Here are a
Unilever and Rabobank: this is how to sell sustainability
Repetition is the power of advertising. It’s the thought that comes to mind when CSR-managers and Marketers meet up for the second time in two years