Make me a Proud Contributor
That’s what Millennials want out of brands in a Circular Economy. At our Spring Event in Seville, Spain, we discussed Brands’ search for Meaning
Blogposts
Getting inspiration from Douglas Rushkoff
I’ve had a 52 Insights interview with Douglas Rushkoff open in a Firefox tab for nearly half a year. It’s a fascinating piece, and I consider Douglas to be spot on with a lot of his viewpoints. I’ve revisited it from time to time and enjoyed what Douglas has had to say. Here are a
Unilever and Rabobank: this is how to sell sustainability
Repetition is the power of advertising. It’s the thought that comes to mind when CSR-managers and Marketers meet up for the second time in two years
How we aim to better the world
To make you rethink your personal intention on how to add to the betterment of society
Personal leadership & embedding a brand culture
One important theme in the book “Brands with a conscience” and in the presentations in Amsterdam was the importance of personal leadership and endorsement of a brand with a conscience
Brands with a Conscience | Influence and sustainability
Many organizations have engaged with the idea of sustainability. They recognize that it can reduce risk, make them an attractive employer and help enhance their brand image
Brands under pressure, the impact of digital
One of the big issues for brands is how they can gather data and, at the same time, give people an acceptable level of the privacy
Being true to who you are | Join the conversation
To me having a visible conscience is about being true to who you are, what drives you, what you believe in and what you stand for as an organization
Jack Yan’s Message during Amsterdam meeting
Welcome and synthesis of Medinge Group activities to arrive to a successful meeting in Amsterdam, including the new book "Brands with a conscience"
Brands with a conscience | Painting & Cover
Tocopherol, The painting from which the cover is derived. The images are details of a painting in a series based on the structure of organic molecules.