Tag Archives: branding

I + E + A: the formula for sustainable brand growth

By Oriol Iglesias | Published: June 15, 2013

Strong brands can better resist uncertain economic environments and are better able to support sustainable growth. But, how is a strong brand built? By investing in I + E + A.

Posted in The Journal, The Journal of the Medinge Group, vol. 6, no. 1, 2013 | Also tagged authenticity, Barcelona, ESADE, Oriol Iglesias, Spain, sustainability | Leave a comment

The cinnamon dream

By Dmitry Petrov | Published: May 8, 2013

Viktor, a Russian friend of mine interested in the philosophical dimension of branding, and I are riding through California towards the Nevada border, following the route we got two weeks before from Stanley Moss at a dinner in the Ritz–Carlton Hotel, in Virginia.

Posted in The Journal, The Journal of the Medinge Group, vol. 6, no. 1, 2013 | Also tagged 2013, Bakersfield, California, Dmitry Petrov, Holiday Inn, memory, philosophy, The Journal of the Medinge Group, travel, USA | Leave a comment

Berkeley on branding: ‘If nobody sees your adverts. Does your brand still exist?’

By Tim Kitchin | Published: May 8, 2013

The title of this short essay is a barely amusing paraphrase of the famous quotation from Bishop George Berkeley (1685–1753). Berkeley was an idealist, which means, in philosophical terms, that he believed that mind predominates over matter. In fact Berkeley was something of an extremist among idealists, believing that matter, or the material world, does not actually exist at all.

Posted in The Journal, The Journal of the Medinge Group, vol. 6, no. 1, 2013 | Also tagged academia, advertising, consumer behaviour, empiricism, existentialism, George Berkeley, idealism, marketing, perception, philosophy, reason, religion, subjectivity, The Journal of the Medinge Group, Tim Kitchin | Leave a comment

Medinge member Cristián Saracco named president of the branding jury at El Sol

By admin | Published: February 28, 2013

Medinge member Cristián Saracco, founding partner and CEO of Allegro 234, has been named the president of the branding jury at the 28th edition of El Sol, a Spanish–American communications’ and marketing conference. Mr Saracco has over 20 years’ experience in marketing and branding strategy, working with companies in Europe, the Americas and the Asia–Pacific. [...]

Posted in News | Also tagged advertising, Allegro 234, Bilbao, conference, Cristián Saracco, education, marketing, Spain | Leave a comment

Stanley Moss to address College of Creative Studies at UC Santa Barbara

By admin | Published: March 28, 2012

Stanley Moss, CEO of the Medinge Group, will present a talk, The Brand as Jihad, at the College of Creative Studies at UC Santa Barbara on Wednesday, April 18, from 4 to 5 p.m. at the Old Little Theatre (Building 494) as part of its spring 2012 Literature Symposium.

Posted in News | Also tagged California, public speaking, Santa Barbara, speaking, Stanley Moss, the Medinge Group, University of California Santa Barbara, USA | Leave a comment

Transparency, engagement and social media: fulﬁlling a need

By Jack Yan | Published: January 4, 2012

The author, who has worked on the internet since 1990, and used social networks such as Facebook and Twitter soon after their inception, looks at how these new media can impact on branding strategies and transparency.

Posted in Brand management, branding, communications, marketing, online branding, strategy, The Journal, The Journal of the Medinge Group, vol. 5, no. 1, 2011 | Also tagged celebrity, Christian Grönroos, Facebook, Jack Yan, marketing, politics, social media, Stefan Engeseth, the Medinge Group, transparency, trends, Twitter | Leave a comment

Conscientious brands

By Nicholas Ind | Published: December 5, 2011

What is a conscientious brand? This article explores the key features of a conscientious brand and the implications for brand management.

Posted in Brand management, branding, CSR, ethics, marketing, philosophy, social responsibility, The Journal, The Journal of the Medinge Group, vol. 5, no. 1, 2011 | Also tagged Brand management, Brands with a Conscience, CSR, marketing, marketing communications, Nicholas Ind, open source movement, philosophy, the Medinge Group | Leave a comment

Medinge member Nikolaj Stagis collects 2011 Danish Communication Award, for Stagis A/S’s Movia project

By admin | Published: November 26, 2011

Stagis A/S, the firm founded and run by Medinge Group member Nikolaj Stagis, has won the 2011 Danish Communication Award.

Posted in News | Also tagged award, corporate citizenship, corporate culture, Denmark, København, media, Movia, Nikolaj Stagis, organizational behaviour, public transport, Stagis A/S, the Medinge Group | Leave a comment

Medinge director Jack Yan to give two presentations in Melbourne this week

By admin | Published: July 31, 2011

Stockholm, July 31 Medinge director Jack Yan will give presentations on branding at both Swinburne University and the University of Melbourne in the coming week. His lecture for the faculty of design at Swinburne University, entitled Typography and Branding, looks at various elements of branding, including destination branding, the shift to humanism, cultural aspects, [...]

Posted in News | Also tagged Australia, design, humanistic branding, Jack Yan, lecture, Melbourne, public speaking, social media, speaking, typography, university, Victoria | Leave a comment

Six Medinge members quoted and cited in upcoming Viewpoint magazine

By admin | Published: July 31, 2011

Stockholm, July 31 Five Medinge Group members—founder Thomas Gad, CEO Stanley Moss, director Jack Yan and long-standing members Philippe Mihailovich and Tony Quinlan—were interviewed by journalist Anna Sansom on cognitive ﬂuency in the next issue of Viewpoint magazine in the UK. Medinge director Dr Nicholas Ind was cited by Ms Sansom. Ms Sansom’s story, [...]

Posted in News | Also tagged academia, article, cognitive fluency, interview, Jack Yan, media, Nicholas Ind, Philippe Mihailovich, press, press coverage, publishing, Stanley Moss, Thomas Gad, Tony Quinlan, UK, Viewpoint | Leave a comment

Medinge Group planned speaking roles, September to November

By admin | Published: July 6, 2011

Stockholm, July 6 Medinge Group CEO Stanley Moss and member Yousef Tuqan Tuqan will speak at the Social Media World Conference in Abu Dhabi, UAE. They will be on a panel together on September 27, and Mr Moss has a keynote address on the 28th. Medinge Group director Jack Yan will speak at the [...]

Posted in News | Also tagged Abu Dhabi, address, Jack Yan, keynote, New Zealand, Rotorua, social media, speaking, Stanley Moss, typography, UAE, Wellington, Yousef Tuqan Tuqan | Leave a comment

Special issue of Journal of Brand Management sees strong Medinge Group participation

By admin | Published: July 6, 2011

Stockholm, July 6 The special issue of The Journal of Brand Management, on ‘Conscientious Brands’, has the participation of three senior members and one life member of the Medinge Group, the Swedish-based, high-level branding think-tank. Both Medinge Group director Nicholas Ind and life member Ian Ryder have edited the well respected academic journal. The [...]

Posted in News | Also tagged 2011, academia, Ava Hakim, Ian Ryder, Jack Yan, Nicholas Ind, The Journal of Brand Management | Leave a comment

International think-tank announces eighth annual Brands with a Conscience awards

By admin | Published: January 2, 2011

The Medinge Group releases its eighth annual Brands with a Conscience list. The Group employs yearly awards to support and encourage businesses who demonstrate humanistic, compassionate, sustainable and socially responsible behaviour.

Posted in News | Also tagged 2011, Brands with a Conscience, humanistic branding, Jack Yan, social responsibility, Stanley Moss, the Medinge Group | Leave a comment

Yousef Tuqan Tuqan elected to IAA executive board chapter

By admin | Published: December 23, 2010

Yousef Tuqan Tuqan has been elected to the executive board of the UAE chapter of the International Advertising Association.

Posted in News | Also tagged advertising, digital media, Dubai, marketing, social media, the Medinge Group, UAE | Leave a comment

Beyond corporate social responsibility

By Nicholas Ind | Published: October 31, 2010

For many, CSR has been seen as a sticking plaster that could heal a company’s reputation and improve its appeal. How can we make CSR a core idea inside companies?

Posted in branding, CSR, ethics, management, marketing, marketing management, social responsibility, strategy, The Journal, The Journal of the Medinge Group, vol. 4, no. 1, 2010 | Also tagged Brands with a Conscience, business, capitalism, corporate branding, CSR, finance, global branding, management, Nicholas Ind, operations, strategy, sustainability | Leave a comment

If brands (and governments) don’t do their job, someone else will do it for them

By Yousef Tuqan Tuqan | Published: October 31, 2010

Everyday people are stepping up to the plate in creating apps about brands or events that resonate with them. Brand owners need to do their share if they are to maintain a means of engagement with their audiences.

Posted in branding, marketing, online branding, The Journal, The Journal of the Medinge Group, vol. 4, no. 1, 2010, Web 2·0 | Also tagged Dubai, Facebook, geolocation, internet, media, new media, social media, technology, Twitter, Yousef Tuqan Tuqan | Leave a comment

Brands with a Conscience: a subjective assessment

By Stanley Moss | Published: October 31, 2010

In January 2011, the Medinge Group’s annual Brands with a Conscience (BWAC) awards will be announced for their eighth consecutive year. What does this term represent? What are the awards, how were they created, how are they decided, who has won in the past and how can they be viewed in retrospect?

Posted in branding, CSR, history, The Journal, The Journal of the Medinge Group, vol. 4, no. 1, 2010, transparency | Also tagged 2000s, Brands with a Conscience, history, humanistic branding, Stanley Moss, sustainability, the Medinge Group | Leave a comment

The Medinge Group to conduct second round table at La Sorbonne in January 2010

By admin | Published: September 28, 2009

Stockholm, Seal Beach, Calif. and Wellington, September 28 The Medinge Group, a Stockholm-based think-tank on international branding, will conduct a round table discussion at the CELSA campus of La Sorbonne in Paris on Friday afternoon, January 29, 2010. The group will share ideas which help the business community to understand the brand discipline, monitor its [...]

Posted in News | Also tagged 2010, France, La Sorbonne, panel, Paris, the Medinge Group | Leave a comment

Who’s kidding who?

By Pierre d’Huy | Published: September 8, 2009

An English-language version of d’Huy’s article ‘Nul ne peut se jouer des signes’.

Posted in branding, communications, design, marketing, The Journal, The Journal of the Medinge Group, vol. 3, no. 1, 2009, transparency | Also tagged brand development, Brands with a Conscience, design, naming, Pierre d’Huy, Stanley Moss, the Medinge Group, typography | Leave a comment

Turning Discord Into Harmony

By Erika Uffindell | Published: August 10, 2009

Ultimately, change is simply what happens to us all, all of the time. The lesson is not in the amount of change we can handle, but in the way we manage that change.

Posted in Brand management, branding, communications, consumer behaviour, leadership, The Journal, The Journal of the Medinge Group, vol. 3, no. 1, 2009 | Also tagged Brand management, communications, consumer behaviour | Leave a comment

Demythologizing the McElroy Memo

By Stanley Moss | Published: July 24, 2009

In 1931 a young P&G executive wrote a document which proved crucial to the formation of ideas about contemporary brand management. But attitudes about branding have since grown up around the memo’s opportunistic policies. This article deconstructs McElroy’s directives, reassessing our perspectives on how brands need to be viewed in today’s post-globalisation strategic universe.

Posted in Brand management, branding, ethics, history, marketing, marketing management, retail, strategy, The Journal, The Journal of the Medinge Group, vol. 3, no. 1, 2009 | Also tagged communications | Leave a comment

International think-tank announces 2009 Brands with a Conscience awards

By admin | Published: January 1, 2009

Stockholm, Seal Beach, Calif. and Wellington, January 1 (JY&A Media) The Medinge Group (www.medinge.org), an international think-tank on branding and business, today releases its sixth annual Brands with a Conscience list. In the Group’s opinion, these diverse organizations show that it is possible for brands to succeed as they contribute to the betterment of society [...]

Posted in News | Also tagged 2009, awards, Brands with a Conscience, France, humanism, Paris, Stockholm, Sweden, the Medinge Group | Leave a comment

The Medinge Group to conduct round table at the Sorbonne in February

By admin | Published: December 31, 2008

Stockholm, Seal Beach, Calif. and Wellington, December 31 (JY&A Media) The Medinge Group, a Stockholm-based think-tank on international branding, will conduct a round table discussion at the CELSA campus of La Sorbonne in Paris on Friday afternoon, February 6, 2009. The group will share ideas about brand creation and relationship-building in the wake of the [...]

Posted in News | Also tagged academia, education, France, La Sorbonne, panel, Paris, the Medinge Group | Leave a comment

International think-tank, the Medinge Group, publishes second issue of Journal

By admin | Published: September 1, 2008

Stockholm, Seal Beach, Calif. and Wellington, September 2 (JY&A Media) The Medinge Group, a Stockholm-based think-tank on international branding, today announces publication of the second edition of its yearly online review, The Journal of the Medinge Group at <http://medinge.org/journal>. Exclusively digital, the collection of essays and thought provides a window into the think-tank’s evolving vision [...]

Posted in News | Also tagged Brands with a Conscience, humanism, journal, The Journal of the Medinge Group | Leave a comment

International think-tank announces 2008 Brands with a Conscience

By admin | Published: January 3, 2008

Stockholm, Seal Beach, Calif. and Wellington, January 4 (JY&A Media) The Medinge Group, an international think-tank on branding and business, today releases its ﬁfth annual Brands with a Conscience list. In the Group’s opinion, these eight diverse organizations show that it is possible for brands to succeed as they contribute to the betterment of the [...]

Posted in News | Also tagged 2008, awards, Brands with a Conscience, France, humanism, MIP, Paris, the Medinge Group | Leave a comment

International think-tank announces 2007 Brands with a Conscience

By admin | Published: December 21, 2006

Stockholm, Seal Beach, Calif. and Wellington, December 21 (JY&A Media) The Medinge Group, an international think-tank on branding and business, today releases its fourth annual Brands with a Conscience list. In the Group’s opinion, these nine diverse organizations show that it is possible for brands to succeed as they contribute to the betterment of the [...]

Posted in News | Also tagged 2007, Brands with a Conscience, France, humanism, Paris, Stockholm, Sweden, the Medinge Group | Leave a comment

Online branding explained in new paper

By admin | Published: August 21, 2006

Wellington, August 21 (JY&A Media) After finding that there were few resources explaining the nature of online branding, Jack Yan decided to write his own for his consulting firm, JY&A Consulting, and for the Medinge Group branding think-tank in Sweden, meeting at the end of this month. ‘There were anecdotal articles,’ he explains, ‘and [...]