Tag Archives: branding

The Medinge Group to conduct second round table at La Sorbonne in January 2010

By admin | Published: September 28, 2009
Stockholm, Seal Beach, Calif. and Wellington, September 28 The Medinge Group, a Stockholm-based think-tank on international branding, will conduct a round table discussion at the CELSA campus of La Sorbonne in Paris on Friday afternoon, January 29, 2010. The group will share ideas which help the business community to understand the brand discipline, monitor its [...]
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Turning Discord Into Harmony

By Erika Uffindell | Published: August 10, 2009
Ultimately, change is simply what happens to us all, all of the time. The lesson is not in the amount of change we can handle, but in the way we manage that change.
Posted in Brand management, The Journal, The Journal of the Medinge Group, vol. 3, no. 1, 2009, branding, communications, consumer behaviour, leadership | Also tagged , , | Leave a comment

Demythologizing the McElroy Memo

By Stanley Moss | Published: July 24, 2009
In 1931 a young P&G executive wrote a document which proved crucial to the formation of ideas about contemporary brand management. But attitudes about branding have since grown up around the memo's opportunistic policies. This article deconstructs McElroy's directives, reassessing our perspectives on how brands need to be viewed in today's post-globalisation strategic universe.
Posted in Brand management, The Journal, The Journal of the Medinge Group, vol. 3, no. 1, 2009, branding, ethics, history, marketing, marketing management, retail, strategy | Also tagged | Leave a comment

International think-tank announces 2009 Brands with a Conscience awards

By admin | Published: January 1, 2009
Stockholm, Seal Beach, Calif. and Wellington, January 1 (JY&A Media) The Medinge Group (www.medinge.org), an international think-tank on branding and business, today releases its sixth annual Brands with a Conscience list. In the Group’s opinion, these diverse organizations show that it is possible for brands to succeed as they contribute to the betterment of society [...]
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The Medinge Group to conduct round table at the Sorbonne in February

By admin | Published: December 31, 2008
Stockholm, Seal Beach, Calif. and Wellington, December 31 (JY&A Media) The Medinge Group, a Stockholm-based think-tank on international branding, will conduct a round table discussion at the CELSA campus of La Sorbonne in Paris on Friday afternoon, February 6, 2009. The group will share ideas about brand creation and relationship-building in the wake of the [...]
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International think-tank, the Medinge Group, publishes second issue of Journal

By admin | Published: September 1, 2008
Stockholm, Seal Beach, Calif. and Wellington, September 2 (JY&A Media) The Medinge Group, a Stockholm-based think-tank on international branding, today announces publication of the second edition of its yearly online review, The Journal of the Medinge Group at <http://medinge.org/journal>. Exclusively digital, the collection of essays and thought provides a window into the think-tank’s evolving vision [...]
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International think-tank announces 2008 Brands with a Conscience

By admin | Published: January 3, 2008
Stockholm, Seal Beach, Calif. and Wellington, January 4 (JY&A Media) The Medinge Group, an international think-tank on branding and business, today releases its fifth annual Brands with a Conscience list. In the Group’s opinion, these eight diverse organizations show that it is possible for brands to succeed as they contribute to the betterment of the [...]
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International think-tank announces 2007 Brands with a Conscience

By admin | Published: December 21, 2006
Stockholm, Seal Beach, Calif. and Wellington, December 21 (JY&A Media) The Medinge Group, an international think-tank on branding and business, today releases its fourth annual Brands with a Conscience list. In the Group’s opinion, these nine diverse organizations show that it is possible for brands to succeed as they contribute to the betterment of the [...]
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Online branding explained in new paper

By admin | Published: August 21, 2006
Wellington, August 21 (JY&A Media) After finding that there were few resources explaining the nature of online branding, Jack Yan decided to write his own for his consulting firm, JY&A Consulting, and for the Medinge Group branding think-tank in Sweden, meeting at the end of this month.    ‘There were anecdotal articles,’ he explains, ‘and there [...]
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