Empathic City Brands | Koblenz, Germany | April 11, 2019
It is the first time that the Medinge Group is organizing one of its events in the biggest European economy
All posts tagged: branding
UN Sustainable Development Goals | Amsterdam, January 31st, 2019
Tapping into the business opportunities that derive from the UN Sustainable Development Goals. Want to learn from other businesses how they do this? Please join us!
Brand on balance
You will have heard of Hygge,and how about Lagom, the latest lifestyle trend to spur countless coffee table books?
Your business has the potential to change the world
n the newly published book Secret no more! 45 global entrepreneurs, leaders and innovators and I have come together to share our secrets about creating and scaling a startup, innovating within existing companies and leading with authenticity and passion
Talking with Ted Matthews about Service Design
Invited by AEBrand in Madrid, Ted Matthews, Chair of Service Design at AHO, Norway, and Member of Medinge Group was sharing his knowledge and experience.
How Truthful Do We Want Brands to Be?
It’s not a bad guide for brands trying to navigate this new world of purpose and authenticity. Do the right thing and be straightforward about your motives.
Green Demarketing vs. Green Advertising
In many ways, traditional marketing encourages consumption and contributes to some of the environmental problems we face today
Facebook and Cambridge Analytica: when finance follows brand
Facebook’s woes over Cambridge Analytica have only prompted one reaction from me: I told you so. While I never seized upon this example, bravely revealed to us by whistleblower Christopher Wylie and reported by Carole Cadwalladr and Emma Graham-Harrison of The Guardian, Facebook has shown itself to be callous about private data, mining preferences even
Five Keys to Building a Purpose
When creating a company with a sense of permanence and transcendence, it’s almost a fact that the first concept to be defined –implicitly or explicitly, is its purpose.
Hate Speech and Branding
’Hate speech’ and ’branding’ hardly seem connected concepts. Yet there are two important ways that they come together.