There are few publications that capture the Zeitgeist of global brands better than our former CEO Stanley Moss’s Global Brand Letter, published regularly for the last 21 years.

The 2025 edition is out now, hosted on his website, with coverage from the worlds of advertising, technology, trends, media, entertainment, design, and IP—and all related back to branding, delivered in inimitable style. Favourite items include stoned Egyptians from the 2nd century BC, and an almost cinematic story on malicious code found in Linux, a lesson on how to give mundane computer code a sense of high-stakes drama.

Once again, it’s a triumph of observing the things that mattered in the intersection of global culture and branding, and where things might springboard off next as we head into uncertain times.

Download it free at www.diganzi.com/docs/2025GlobalBrandLetter-JanuaryEdition.pdf.