Stockholm, Seal Beach, Calif. and Wellington, August 15 (JY&A Media) The Medinge Group, a Stockholm-based think-tank on international branding, today launches its new yearly online publication, The Journal of the Medinge Group at . Exclusively digital, the collection of essays and thought provides a window into the think-tank’s evolving vision of humanistic branding. Medinge
At MIP, the Management Institute of Paris A dream team of international brand gurus is set to unleash their contrarian thinking on an unsuspecting group of managers in Paris this month. The Medinge Group, a Stockholm-based high-level think-tank on international branding, will deliver a one-day seminar at MIP, the Management Institute of Paris, on
In August, Sergei Mitrofanov, COO of Brandflight in Moscow led a panel discussion on innovation with members of the Medinge Group during the annual retreat of the Stockholm-based think-tank. An English translation of high points from the round table has now been published in both online and print editions of the Journal of the Stockholm
Stockholm, Seal Beach, Calif. and Wellington, December 21 (JY&A Media) The Medinge Group, an international think-tank on branding and business, today releases its fourth annual Brands with a Conscience list. In the Group’s opinion, these nine diverse organizations show that it is possible for brands to succeed as they contribute to the betterment of the
Wellington, August 21 (JY&A Media) After finding that there were few resources explaining the nature of online branding, Jack Yan decided to write his own for his consulting firm, JY&A Consulting, and for the Medinge Group branding think-tank in Sweden, meeting at the end of this month. ‘There were anecdotal articles,’ he explains, ‘and
Stockholm, Seal Beach, Calif., and Wellington, May 5 (JY&A Media) Malcolm Allan, a member of the Medinge Group, has accepted an invitation to address the Detroit Regional Chamber’s annual Mackinac Policy Conference on Thursday, June 1, 2006. The Detroit Regional Chamber is the largest metro chamber in the USA and their Mackinac Policy Conference is
The Medinge Group, an international think-tank on branding and business, today releases its third annual Top Brands with a Conscience list. In the Group’s opinion, these nine brands show that it is possible for brands to succeed as they contribute to the betterment of the society by sustainable, socially responsible and humanistic behaviour. The international
International think tank announces 2005 Top Brands With A Conscience 20 December 2004 The Medinge Group, an international think-tank on branding and business, today releases its second annual ‘Top Brands With a Conscience’ list. In the Group’s opinion, these brands show that it is possible for brands to contribute to the betterment of the society.
International think-tank announces ‘Top Brands with a Conscience’ 3 November 2003 Portland, OR and Wellington, New Zealand (JY&A Media). The Medinge Group, a high-level international think-tank on branding and business, releases its first annual ‘Top Brands With a Conscience’ list. Announcement of the list coincides with the launch of the new book Beyond Branding: How
1. Branding unites people’s passions. People are not born financial creatures. We recognize that revenue and returns on investment do not concern the majority of people. Branding respects that we are passionate people who are inspired and who have freedom. Therefore, branding activities must be human and humane. Branding, not numbers, provides the interface between
