Medinge Group

What it takes to be a brand with a conscience and insights from Dutch Design Week

Sandra Horlings and Erika Uffindell, both members of Medinge, discuss the themes and learnings coming out of attendance of Dutch Design Week and share their thoughts and ideas on the big themes that are challenging and guiding todays brands: the importance of elevating planet before profit, stopping creating “more” things, new concepts on circularization and

For your listening pleasure: Medinge members on podcasts

Medinge Group members have been creating some excellent, thought-provoking podcasts lately. Here is a sampling of several recent ones. From November 2020, Nicholas Ind mentioned Medinge Group and SAP in this podcast with Mark Stinson. Nicholas wrote this afterwards as a follow-up. Sandra Horlings was interviewed in January about responsible brands and how to strengthen

Will Generation Co and conscientious organizations save our world?

Everyone says coronavirus and the resulting deep recession will change everything. The Great Pause and the Great Restoration of the last weeks will finally make us a more caring, united and responsible community. They are wrong. The double-crisis of the virus and the recession aren’t a revolution. But they are a radical acceleration of trends

Co-creating brands with a purpose

Customers do not passively wait for messages from on-high. Rather they discuss their brand experiences, share them in brand communities and voice their opinions to each other on social media

How To Create Powerful Brand Stories

The issue this seminar raised - and tried to tackle - is how to build a meaningful and authentic brand. More than 80 attendees - including people from India, Russia, Germany, UK, Netherlands, Sweden and Denmark