We have not failed yet. There is too much resignation in the whole climate change discussion for me. However, the word resignation is derived from the Latin word resignare and means not only to give up, but also to make a new contract with oneself. Maybe we need a re-signing. A new contract between us
Long-time Medinge member and co-chair Jack Yan ghost-wrote Panos: My Life, My Odyssey, which won a Highly Commended in the Business Journey category at the Business Book Awards in London on May 16. While the book is ostensibly swimwear designer Panos Papadopoulos’s autobiography, it contains numerous lessons on business, marketing and branding.
Medinge’s London meeting took place on September 22, with a “salon” format. Attendees could attend the brand salon, the fashion salon, the finance salon, or the food salon. By gathering experts in individual panel discussions, everyone was encouraged to get involved, not just take notes. The day was dedicated to the late Sergei Mitrofanov, a
Already named one of the top branding books of 2021 by The Branding Journal, Philippe Mihailovich and Caroline Taylor’s Haute ‘Luxury’ Branding: the High Luxury Pyramid has appeared in a US English edition, fresh for 2022. Medinge Group co-chair Jack Yan authored the foreword, and Philippe Mihailovich had been a long-time member of
Peter Fischer Brown and Ruth Hinderks hosted a group of experts and thinkers to consider what Generation Co may be looking for from the Travel and Hospitality Sector.
Join Sandra Horlings and Oriol Iglesias on this enlightening podcast on how to get value from brands.
Sandra Horlings and Erika Uffindell, both members of Medinge, discuss the themes and learnings coming out of attendance of Dutch Design Week and share their thoughts and ideas on the big themes that are challenging and guiding todays brands: the importance of elevating planet before profit, stopping creating “more” things, new concepts on circularization and
Medinge Group members have been creating some excellent, thought-provoking podcasts lately. Here is a sampling of several recent ones. From November 2020, Nicholas Ind mentioned Medinge Group and SAP in this podcast with Mark Stinson. Nicholas wrote this afterwards as a follow-up. Sandra Horlings was interviewed in January about responsible brands and how to strengthen
Everyone says coronavirus and the resulting deep recession will change everything. The Great Pause and the Great Restoration of the last weeks will finally make us a more caring, united and responsible community. They are wrong. The double-crisis of the virus and the recession aren’t a revolution. But they are a radical acceleration of trends
Customers do not passively wait for messages from on-high. Rather they discuss their brand experiences, share them in brand communities and voice their opinions to each other on social media
