Stockholm, Seal Beach, Calif. and Wellington, September 25 (JY&A Media) Wellington-based Jack Yan has announced his intention to run for the Wellington mayoralty today. Mr Yan is a founding member and Director of the Medinge Group, a Stockholm-based think-tank on international brands and branding. Yan, who trained as a lawyer, is also a respected branding consultant, known as New Zealand’s first digital typeface designer, and the publisher of Lucire, an international fashion magazine. He promises an unprecedented level of citizen engagement if elected.

Among his many campaign ideas he has proposed free city-wide wifi, which he believes is a must-have for many Wellingtonians. Other issues that Mr Yan wants to address include the establishment of a mid-sized music venue, a single carless day each summer to allow Wellingtonians to walk around their city, and a firm opposition against the installation of water meters. He is also an advocate of transparency, putting public information on digitally into the public domain. Mr Yan will also push for the re-establishment of the sister-city relationship with San Francisco. 
  
Over the past decade Jack Yan has been a critical player in the development of humanistic thought at the Medinge Group. He authored the group’s Brand Manifesto in 2003, which set forth core principles of humanistic branding, and contributed to the group’s 2004 publication Beyond Branding. He has consistently contributed articles to the group’s online Journal (see www.medinge.org). ‘Medinge is extremely grateful to Jack Yan for his ongoing commitment to our work,’ said Stanley Moss, CEO. ‘He is a cornerstone of our thought, and a brilliant mind, and we wish him all the very best in the mayor’s race. Wellington will only benefit from his voice in the campaign, and we are hopeful that in October 2010 we can add the title “Mayor” to his many other credentials.’