Medinge member Cristián Saracco, founding partner and CEO of Allegro 234, has been named the president of the branding jury at the 28th edition of El Sol, a Spanish–American communications’ and marketing conference.

Mr Saracco has over 20 years’ experience in marketing and branding strategy, working with companies in Europe, the Americas and the Asia–Pacific. He was a partner of Arthur D. Little International and an executive director of FutureBrand/McCann-Erickson WorldGroup. He serves as a professor of marketing, branding and innovation in graduate programmes and executive education at the Universidades Pontificia de Salamanca and is a visiting professor at the Universidad Torcuato di Tella. He created Brand 3.0, the social network for community branding, in 2008.

Other jury presidents are Leandro Raposo (McCann Europa), Maxi Itzkoff (Del Campo S&S), Antonio Montero (Grey España), Flavio Pantigoso (Y&R Perú), German Yunes (O&M Argentina) and Mar Guerrero (S&S Health ESpaña). The festival will be held in Bilbao from May 30 to June 1.