Why Mao Zedong Would Love AI and Why We Must Resist this Dehumanising Logic
Explore how AI risks repeating history’s worst impulses, echoing totalitarianism, suppressing creativity, and dulling our intellect
All posts tagged: Cristián Saracco
On Purpose by Shaun Smith & Andy Milligan
On Purpose by Smith and Milligan is a compass for any organisation trying to navigate a world where we expect more than lip service.
Conscious Branding | Time to Practise What We Preach
Branding must move beyond snappy straplines toward conscious branding, grounded in honesty, measurable deeds and stories that genuinely reflect reality
For your listening pleasure: Medinge members on podcasts
Medinge Group members have been creating some excellent, thought-provoking podcasts lately. Here is a sampling of several recent ones. From November 2020, Nicholas Ind mentioned Medinge Group and SAP in this podcast with Mark Stinson. Nicholas wrote this afterwards as a follow-up. Sandra Horlings was interviewed in January about responsible brands and how to strengthen
Get Connected!
Invited by fellow Medinge member Oriol Iglesias, Peter Fischer Brown, Giuseppe Cavallo, Simon Paterson and Cristián Saracco, participated in an ESADE ExEd programme on brand and reputation management in Madrid
Five Keys to Building a Purpose
When creating a company with a sense of permanence and transcendence, it’s almost a fact that the first concept to be defined –implicitly or explicitly, is its purpose.
The Leading Brands of Spain Forum | Creating value for business and society
Under the tittle “Brands with a Conscience”, the Leading Brands of Spain Forum has organised a conference to its Executive Board.
Brands with conscience, their focus on social
Many companies often show their generosity with different philanthropic activities
Twenty-first-century slaves
Cristián Saracco asks: with our reliance on technology, are we enslaving ourselves by giving up our independent thinking?
Medinge member Cristián Saracco named president of the branding jury at El Sol
Medinge member Cristián Saracco, founding partner and CEO of Allegro 234, has been named the president of the branding jury at the 28th edition of El Sol, a Spanish–American communications' and marketing conference.