Invited by fellow Medinge member Oriol Iglesias, Peter Fischer Brown, Giuseppe Cavallo, Simon Paterson and Cristián Saracco, participated in an ESADE ExEd programme on brand and reputation management in Madrid
With more populist fronts rising across Europe, it is clear that populism is here to stay. In order to mitigate its effects, we have to continue researching how it forms and experimenting with ways to effectively inform the population.
One important theme in the book “Brands with a conscience” and in the presentations in Amsterdam was the importance of personal leadership and endorsement of a brand with a conscience
Peter Fischer Brown, Apr 21, 2016
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