Medinge Group podcast: a conversation on value
Join Sandra Horlings and Oriol Iglesias on this enlightening podcast on how to get value from brands.
All posts tagged: Sandra Horlings
What it takes to be a brand with a conscience and insights from Dutch Design Week
Sandra Horlings and Erika Uffindell, both members of Medinge, discuss the themes and learnings coming out of attendance of Dutch Design Week and share their thoughts and ideas on the big themes that are challenging and guiding todays brands: the importance of elevating planet before profit, stopping creating “more” things, new concepts on circularization and
For your listening pleasure: Medinge members on podcasts
Medinge Group members have been creating some excellent, thought-provoking podcasts lately. Here is a sampling of several recent ones. From November 2020, Nicholas Ind mentioned Medinge Group and SAP in this podcast with Mark Stinson. Nicholas wrote this afterwards as a follow-up. Sandra Horlings was interviewed in January about responsible brands and how to strengthen
UN Sustainable Development Goals | Amsterdam, January 31st, 2019
Tapping into the business opportunities that derive from the UN Sustainable Development Goals. Want to learn from other businesses how they do this? Please join us!
Truth and Purpose in the Age of Alternative Facts
With more populist fronts rising across Europe, it is clear that populism is here to stay. In order to mitigate its effects, we have to continue researching how it forms and experimenting with ways to effectively inform the population.
Make me a Proud Contributor
That’s what Millennials want out of brands in a Circular Economy. At our Spring Event in Seville, Spain, we discussed Brands’ search for Meaning
Unilever and Rabobank: this is how to sell sustainability
Repetition is the power of advertising. It’s the thought that comes to mind when CSR-managers and Marketers meet up for the second time in two years
Brands with a Conscience | Influence and sustainability
Many organizations have engaged with the idea of sustainability. They recognize that it can reduce risk, make them an attractive employer and help enhance their brand image
The impact of grass roots’ branding
Branding can be a tool to improve the lives of communities in some of the remotest parts of the world. Sandra Horlings provides a first-hand example of her work to lift the well-being of refugee communities in India.