The Medinge Group is pleased to acknowledge the election of Yousef Tuqan Tuqan to the executive board of the UAE chapter of the International Advertising Association (IAA).
   The board will serve a two-year term.
   Mr Tuqan, the CEO of Flip Media, brings branding, digital advertising and social media expertise to the board.
   He told Gulf News, ‘This is an industry that is very close to my heart. What’s also close to my heart is the digital side of the business. I really believe that we as an industry need to focus more on that discipline and that area of our business.’
   Mr Tuqan is passionate about educating audiences about digital advertising. In January, he gave a presentation to the Medinge Group highlighting the impact of Twitter and social media on brands.
   Membership to Medinge is by nomination and members must meet strict criteria concerning their work in cutting-edge, humanistic branding.