Our purpose

We are a think tank of brand experts and visionaries from around the world whose purpose is to influence business to become more humane and conscious in order to help humanity progress and prosper.

What is a brand with a conscience?

A brand with a conscience thinks differently.
It builds sustainable thinking into the core of what it does.
It has a higher purpose that creates value for all, has a capacity for love and care, promotes authentic leadership and embodies a humanistic way of being.

Members

We meet twice a year to share ideas, concepts and real world experiences.
To continually learn and refresh our thinking.
To generate meaningful initiatives to transform the way organisations think and act.

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Sharing our news


Out now in Forbes: will Generation Co and conscientious organizations save our world?

Out now in Forbes is a thought-piece worked on by Oriol Iglesias and numerous members of Medinge Group, entitled ‘Will Generation Co and conscientious organizations save our world?’ This differs from the earlier piece on this site. As outlined earlier, there is a Generation Co that’s not bound by age, but by shared values, acknowledging

BlueCity Rotterdam

CANCELLED Medinge Spring Event, Rotterdam, The Netherlands

Due to the outbreak of COVID-19 the event is cancelled this year. We hope to re-program in 2021. Do follow us online at LinkedIn.  On behalf of all Medinge members we wish you strength and lots of health in these times. Branding is strategy. Culture. Actions. Engagement. An intensely strong way to commit people and

Former Medinge CEO Stanley Moss releases new branding books

Former Medinge Group CEO Stanley Moss has had his finger on the pulse of the Zeitgeist for a long time. Over the last 15 years, he’s circulated his Global Brand Letter to colleagues, friends and subscribers. In 2004, this was a two-page crib sheet, sent to clients who had asked questions about branding, and, in

Get Connected!

Invited by fellow Medinge member Oriol Iglesias, Peter Fischer Brown, Giuseppe Cavallo, Simon Paterson and Cristián Saracco, participated in an ESADE ExEd programme on brand and reputation management in Madrid

Participation is at the heart of what we do to; generate,
share and promote ideas, best practices, and new ways of being

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