Our purpose

We are a think tank of brand experts and visionaries from around the world whose purpose is to influence business to become more humane and conscious in order to help humanity progress and prosper.

What is a brand with a conscience?

A brand with a conscience thinks differently.
It builds sustainable thinking into the core of what it does.
It has a higher purpose that creates value for all, has a capacity for love and care, promotes authentic leadership and embodies a humanistic way of being.

Members

We meet twice a year to share ideas, concepts and real world experiences.
To continually learn and refresh our thinking.
To generate meaningful initiatives to transform the way organisations think and act.

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Sharing our news


Philippe Mihailovich and Caroline Taylor’s book on haute and luxury brands out

Already named one of the top branding books of 2021 by The Branding Journal, Philippe Mihailovich and Caroline Taylor’s Haute ‘Luxury’ Branding: the High Luxury Pyramid has appeared in a US English edition, fresh for 2022.       Medinge Group co-chair Jack Yan authored the foreword, and Philippe Mihailovich had been a long-time member of

Medinge Group at Dutch Design Week

To commemorate its 20th anniversary in 2020, Medinge Group had a successful presence at Dutch Design Week last October, hosted by Sandra Horlings with a massive behind-the-scenes effort from Christof Zürn and Astrid Benneker, with the theme Putting the Planet First: a New Orientation. Planet, then people, then profit.    Four rivers already have legal

Participation is at the heart of what we do to; generate,
share and promote ideas, best practices, and new ways of being

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