Our purpose

We are a think tank of brand experts and visionaries from around the world whose purpose is to influence business to become more humane and conscious in order to help humanity progress and prosper.

What is a brand with a conscience?

A brand with a conscience thinks differently.
It builds sustainable thinking into the core of what it does.
It has a higher purpose that creates value for all, has a capacity for love and care, promotes authentic leadership and embodies a humanistic way of being.

Members

We meet twice a year to share ideas, concepts and real world experiences.
To continually learn and refresh our thinking.
To generate meaningful initiatives to transform the way organisations think and act.

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Sharing our news


Medinge Group at Dutch Design Week

To commemorate its 20th anniversary in 2020, Medinge Group had a successful presence at Dutch Design Week last October, hosted by Sandra Horlings with a massive behind-the-scenes effort from Christof Zürn and Astrid Benneker, with the theme Putting the Planet First: a New Orientation. Planet, then people, then profit.    Four rivers already have legal

Out now in Forbes: will Generation Co and conscientious organizations save our world?

Out now in Forbes is a thought-piece worked on by Oriol Iglesias and numerous members of Medinge Group, entitled ‘Will Generation Co and conscientious organizations save our world?’ This differs from the earlier piece on this site. As outlined earlier, there is a Generation Co that’s not bound by age, but by shared values, acknowledging

BlueCity Rotterdam

CANCELLED Medinge Spring Event, Rotterdam, The Netherlands

Due to the outbreak of COVID-19 the event is cancelled this year. We hope to re-program in 2021. Do follow us online at LinkedIn.  On behalf of all Medinge members we wish you strength and lots of health in these times. Branding is strategy. Culture. Actions. Engagement. An intensely strong way to commit people and

Participation is at the heart of what we do to; generate,
share and promote ideas, best practices, and new ways of being

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