Our purpose
We are a think tank of brand experts and visionaries from around the world whose purpose is to influence business to become more humane and conscious in order to help humanity progress and prosper.
What is a brand with a conscience?
A brand with a conscience thinks differently.
It builds sustainable thinking into the core of what it does.
It has a higher purpose that creates value for all, has a capacity for love and care, promotes authentic leadership and embodies a humanistic way of being.
Members
We meet twice a year to share ideas, concepts and real world experiences.
To continually learn and refresh our thinking.
To generate meaningful initiatives to transform the way organisations think and act.
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Sharing our news
Philippe Mihailovich and Caroline Taylor’s book on haute and luxury brands out
Already named one of the top branding books of 2021 by The Branding Journal, Philippe Mihailovich and Caroline Taylor’s Haute ‘Luxury’ Branding: the High Luxury Pyramid has appeared in a US English edition, fresh for 2022. Medinge Group co-chair Jack Yan authored the foreword, and Philippe Mihailovich had been a long-time member of
Brands with a Conscience: a research study into how business can do the right thing and be profitable
Medinge Group has been working with the idea of brands with a conscience since 2005, and in 2021, we initiated an international series of research studies looking at how conscience is understood by consumers, experts, marketing consultants and, in this study, business managers. This PDF, Brands with a Conscience: a Research Study into How Business Can
Generation Co and the Travel and Hospitality Industry
Peter Fischer Brown and Ruth Hinderks hosted a group of experts and thinkers to consider what Generation Co may be looking for from the Travel and Hospitality Sector.
Medinge Group at Dutch Design Week
To commemorate its 20th anniversary in 2020, Medinge Group had a successful presence at Dutch Design Week last October, hosted by Sandra Horlings with a massive behind-the-scenes effort from Christof Zürn and Astrid Benneker, with the theme Putting the Planet First: a New Orientation. Planet, then people, then profit. Four rivers already have legal