A Conscientious Branding Manifesto
Conscientious brands can create a positive impact and achieve long-term success while staying true to their unique identity and purpose.
Blogposts
Finding today’s local heroes
The author by the iconic phone box from the film Local Hero. Forty years ago, in 1983, the film Local Hero was released. The director, Bill Forsyth, won a BAFTA, its red telephone box became an icon of Scottish cinema, and its theme, by Mark Knopfler, still echoes, especially when Newcastle United run out on
Don’t resign, but re-sign: fighting climate change is in our hands
We have not failed yet. There is too much resignation in the whole climate change discussion for me. However, the word resignation is derived from the Latin word resignare and means not only to give up, but also to make a new contract with oneself. Maybe we need a re-signing. A new contract between us
The case for a better US
We should start a conversation on a new meaning of “US”, one that is evolutionary and not confrontational, one that includes and integrates rather than opposes and negates.
Medinge Group podcast: a conversation on value
Join Sandra Horlings and Oriol Iglesias on this enlightening podcast on how to get value from brands.
What it takes to be a brand with a conscience and insights from Dutch Design Week
Sandra Horlings and Erika Uffindell, both members of Medinge, discuss the themes and learnings coming out of attendance of Dutch Design Week and share their thoughts and ideas on the big themes that are challenging and guiding todays brands: the importance of elevating planet before profit, stopping creating “more” things, new concepts on circularization and
For your listening pleasure: Medinge members on podcasts
Medinge Group members have been creating some excellent, thought-provoking podcasts lately. Here is a sampling of several recent ones. From November 2020, Nicholas Ind mentioned Medinge Group and SAP in this podcast with Mark Stinson. Nicholas wrote this afterwards as a follow-up. Sandra Horlings was interviewed in January about responsible brands and how to strengthen
Generation Co: reconnecting with nature
‘The Lagoon is like a mirror. There’s not a boat to be seen, the water is crystal clear, and schools of little fish are swimming in the canals. We have a gondola landing at our entrance, and we are seeing little crabs crawling up the gondola poles. Ducks are nesting on the vaporetto docks, and
Generation Co on society: from me to we
We know different societies vary in terms of their orientation towards individualism (me) and collectivism (we), rooted in their histories, political systems and cultural values.1 We also know that the orientation—from Asian Confucianism to northern European social democracy to American individualism—has consequences in terms of social trust and cohesion.2 What we have seen, in the
Generation Co: Business
Business leaders have long operated with the mindset that the purpose of a private enterprise is to maximize value for shareholders. A business seeking investors to grow exchanges a slice of ownership to investors for their capital, with the investors’ expectation that the monetary value of their slice will grow and therefore also their wealth.