Five Keys to Building a Purpose
When creating a company with a sense of permanence and transcendence, it’s almost a fact that the first concept to be defined –implicitly or explicitly, is its purpose.
Blogposts
Hate Speech and Branding
’Hate speech’ and ’branding’ hardly seem connected concepts. Yet there are two important ways that they come together.
Truth and Purpose in the Age of Alternative Facts
With more populist fronts rising across Europe, it is clear that populism is here to stay. In order to mitigate its effects, we have to continue researching how it forms and experimenting with ways to effectively inform the population.
Make me a Proud Contributor
That’s what Millennials want out of brands in a Circular Economy. At our Spring Event in Seville, Spain, we discussed Brands’ search for Meaning
Getting inspiration from Douglas Rushkoff
I’ve had a 52 Insights interview with Douglas Rushkoff open in a Firefox tab for nearly half a year. It’s a fascinating piece, and I consider Douglas to be spot on with a lot of his viewpoints. I’ve revisited it from time to time and enjoyed what Douglas has had to say. Here are a
Unilever and Rabobank: this is how to sell sustainability
Repetition is the power of advertising. It’s the thought that comes to mind when CSR-managers and Marketers meet up for the second time in two years
How we aim to better the world
To make you rethink your personal intention on how to add to the betterment of society
Personal leadership & embedding a brand culture
One important theme in the book “Brands with a conscience” and in the presentations in Amsterdam was the importance of personal leadership and endorsement of a brand with a conscience
Brands with a Conscience | Influence and sustainability
Many organizations have engaged with the idea of sustainability. They recognize that it can reduce risk, make them an attractive employer and help enhance their brand image
Brands under pressure, the impact of digital
One of the big issues for brands is how they can gather data and, at the same time, give people an acceptable level of the privacy