Medinge’s London meeting took place on September 22, with a “salon” format. Attendees could attend the brand salon, the fashion salon, the finance salon, or the food salon. By gathering experts in individual panel discussions, everyone was encouraged to get involved, not just take notes. The day was dedicated to the late Sergei Mitrofanov, a
Already named one of the top branding books of 2021 by The Branding Journal, Philippe Mihailovich and Caroline Taylor’s Haute ‘Luxury’ Branding: the High Luxury Pyramid has appeared in a US English edition, fresh for 2022. Medinge Group co-chair Jack Yan authored the foreword, and Philippe Mihailovich had been a long-time member of
Medinge Group has been working with the idea of brands with a conscience since 2005, and in 2021, we initiated an international series of research studies looking at how conscience is understood by consumers, experts, marketing consultants and, in this study, business managers. This PDF, Brands with a Conscience: a Research Study into How Business Can
Peter Fischer Brown and Ruth Hinderks hosted a group of experts and thinkers to consider what Generation Co may be looking for from the Travel and Hospitality Sector.
Join Sandra Horlings and Oriol Iglesias on this enlightening podcast on how to get value from brands.
Sandra Horlings and Erika Uffindell, both members of Medinge, discuss the themes and learnings coming out of attendance of Dutch Design Week and share their thoughts and ideas on the big themes that are challenging and guiding todays brands: the importance of elevating planet before profit, stopping creating “more” things, new concepts on circularization and
Out now in Forbes is a thought-piece worked on by Oriol Iglesias and numerous members of Medinge Group, entitled ‘Will Generation Co and conscientious organizations save our world?’ This differs from the earlier piece on this site. As outlined earlier, there is a Generation Co that’s not bound by age, but by shared values, acknowledging
Everyone says coronavirus and the resulting deep recession will change everything. The Great Pause and the Great Restoration of the last weeks will finally make us a more caring, united and responsible community. They are wrong. The double-crisis of the virus and the recession aren’t a revolution. But they are a radical acceleration of trends
Customers do not passively wait for messages from on-high. Rather they discuss their brand experiences, share them in brand communities and voice their opinions to each other on social media
Former Medinge Group CEO Stanley Moss has had his finger on the pulse of the Zeitgeist for a long time. Over the last 15 years, he’s circulated his Global Brand Letter to colleagues, friends and subscribers. In 2004, this was a two-page crib sheet, sent to clients who had asked questions about branding, and, in