All posts tagged: medinge group

Co-creating brands with a purpose

Customers do not passively wait for messages from on-high. Rather they discuss their brand experiences, share them in brand communities and voice their opinions to each other on social media

Get Connected!

Invited by fellow Medinge member Oriol Iglesias, Peter Fischer Brown, Giuseppe Cavallo, Simon Paterson and Cristián Saracco, participated in an ESADE ExEd programme on brand and reputation management in Madrid

Your business has the potential to change the world

n the newly published book Secret no more! 45 global entrepreneurs, leaders and innovators and I have come together to share our secrets about creating and scaling a startup, innovating within existing companies and leading with authenticity and passion

How To Create Powerful Brand Stories

The issue this seminar raised - and tried to tackle - is how to build a meaningful and authentic brand. More than 80 attendees - including people from India, Russia, Germany, UK, Netherlands, Sweden and Denmark

Hate Speech and Branding

’Hate speech’ and ’branding’ hardly seem connected concepts. Yet there are two important ways that they come together. 

Truth and Purpose in the Age of Alternative Facts

With more populist fronts rising across Europe, it is clear that populism is here to stay. In order to mitigate its effects, we have to continue researching how it forms and experimenting with ways to effectively inform the population.

The Medinge-Loyola Manifesto

Manifesto written by Carmen Mansilla Prieto and Cristina García-Arévalo, Students of Communication at the Loyola Andalusia University which synthesizes of results of the Medinge presentations during our 2017 spring meeting

Make me a Proud Contributor

That’s what Millennials want out of brands in a Circular Economy. At our Spring Event in Seville, Spain, we discussed Brands’ search for Meaning