All posts tagged: medinge group

Regeneration: Leading with Conscience

Do the Right Thing while Building a Successful Organization Medinge Group and Edinburgh Napier University are hosting an interactive forum with experts and conscientious leaders from the business, public and third sectors in Scotland at Edinburgh Napier University’s Craiglockhart campus on April 25, 2024. Join us for a stimulating exchange of ideas, perspectives and real-world

The Medinge brand salon: what does the future of fashion, food and finance look like?

Medinge’s London meeting took place on September 22, with a “salon” format. Attendees could attend the brand salon, the fashion salon, the finance salon, or the food salon. By gathering experts in individual panel discussions, everyone was encouraged to get involved, not just take notes. The day was dedicated to the late Sergei Mitrofanov, a

Co-creating brands with a purpose

Customers do not passively wait for messages from on-high. Rather they discuss their brand experiences, share them in brand communities and voice their opinions to each other on social media

Get Connected!

Invited by fellow Medinge member Oriol Iglesias, Peter Fischer Brown, Giuseppe Cavallo, Simon Paterson and Cristián Saracco, participated in an ESADE ExEd programme on brand and reputation management in Madrid

Your business has the potential to change the world

n the newly published book Secret no more! 45 global entrepreneurs, leaders and innovators and I have come together to share our secrets about creating and scaling a startup, innovating within existing companies and leading with authenticity and passion

How To Create Powerful Brand Stories

The issue this seminar raised - and tried to tackle - is how to build a meaningful and authentic brand. More than 80 attendees - including people from India, Russia, Germany, UK, Netherlands, Sweden and Denmark

Hate Speech and Branding

’Hate speech’ and ’branding’ hardly seem connected concepts. Yet there are two important ways that they come together. 

Truth and Purpose in the Age of Alternative Facts

With more populist fronts rising across Europe, it is clear that populism is here to stay. In order to mitigate its effects, we have to continue researching how it forms and experimenting with ways to effectively inform the population.