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Invited by fellow Medinge member Oriol Iglesias, Peter Fischer Brown, Giuseppe Cavallo, Simon Paterson and Cristián Saracco, participated in an ESADE ExEd programme on brand and reputation management in Madrid

How To Create Powerful Brand Stories

The issue this seminar raised - and tried to tackle - is how to build a meaningful and authentic brand. More than 80 attendees - including people from India, Russia, Germany, UK, Netherlands, Sweden and Denmark

The Medinge-Loyola Manifesto

Manifesto written by Carmen Mansilla Prieto and Cristina García-Arévalo, Students of Communication at the Loyola Andalusia University which synthesizes of results of the Medinge presentations during our 2017 spring meeting