Generation Co and the Travel and Hospitality Industry
Peter Fischer Brown and Ruth Hinderks hosted a group of experts and thinkers to consider what Generation Co may be looking for from the Travel and Hospitality Sector.
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Medinge Group at Dutch Design Week
To commemorate its 20th anniversary in 2020, Medinge Group had a successful presence at Dutch Design Week last October, hosted by Sandra Horlings with a massive behind-the-scenes effort from Christof Zürn and Astrid Benneker, with the theme Putting the Planet First: a New Orientation. Planet, then people, then profit. Four rivers already have legal
Out now in Forbes: will Generation Co and conscientious organizations save our world?
Out now in Forbes is a thought-piece worked on by Oriol Iglesias and numerous members of Medinge Group, entitled ‘Will Generation Co and conscientious organizations save our world?’ This differs from the earlier piece on this site. As outlined earlier, there is a Generation Co that’s not bound by age, but by shared values, acknowledging
CANCELLED Medinge Spring Event, Rotterdam, The Netherlands
Due to the outbreak of COVID-19 the event is cancelled this year. We hope to re-program in 2021. Do follow us online at LinkedIn. On behalf of all Medinge members we wish you strength and lots of health in these times. Branding is strategy. Culture. Actions. Engagement. An intensely strong way to commit people and
Former Medinge CEO Stanley Moss releases new branding books
Former Medinge Group CEO Stanley Moss has had his finger on the pulse of the Zeitgeist for a long time. Over the last 15 years, he’s circulated his Global Brand Letter to colleagues, friends and subscribers. In 2004, this was a two-page crib sheet, sent to clients who had asked questions about branding, and, in
Get Connected!
Invited by fellow Medinge member Oriol Iglesias, Peter Fischer Brown, Giuseppe Cavallo, Simon Paterson and Cristián Saracco, participated in an ESADE ExEd programme on brand and reputation management in Madrid
Empathic City Brands | Koblenz, Germany | April 11, 2019
It is the first time that the Medinge Group is organizing one of its events in the biggest European economy
UN Sustainable Development Goals | Amsterdam, January 31st, 2019
Tapping into the business opportunities that derive from the UN Sustainable Development Goals. Want to learn from other businesses how they do this? Please join us!
Talking with Ted Matthews about Service Design
Invited by AEBrand in Madrid, Ted Matthews, Chair of Service Design at AHO, Norway, and Member of Medinge Group was sharing his knowledge and experience.
How To Create Powerful Brand Stories
The issue this seminar raised - and tried to tackle - is how to build a meaningful and authentic brand. More than 80 attendees - including people from India, Russia, Germany, UK, Netherlands, Sweden and Denmark