Co-creating brands with a purpose
Customers do not passively wait for messages from on-high. Rather they discuss their brand experiences, share them in brand communities and voice their opinions to each other on social media
All posts tagged: branding
Former Medinge CEO Stanley Moss releases new branding books
Former Medinge Group CEO Stanley Moss has had his finger on the pulse of the Zeitgeist for a long time. Over the last 15 years, he’s circulated his Global Brand Letter to colleagues, friends and subscribers. In 2004, this was a two-page crib sheet, sent to clients who had asked questions about branding, and, in
Get Connected!
Invited by fellow Medinge member Oriol Iglesias, Peter Fischer Brown, Giuseppe Cavallo, Simon Paterson and Cristián Saracco, participated in an ESADE ExEd programme on brand and reputation management in Madrid
Empathic City Brands | Koblenz, Germany | April 11, 2019
It is the first time that the Medinge Group is organizing one of its events in the biggest European economy
UN Sustainable Development Goals | Amsterdam, January 31st, 2019
Tapping into the business opportunities that derive from the UN Sustainable Development Goals. Want to learn from other businesses how they do this? Please join us!
Brand on balance
You will have heard of Hygge,and how about Lagom, the latest lifestyle trend to spur countless coffee table books?
Your business has the potential to change the world
n the newly published book Secret no more! 45 global entrepreneurs, leaders and innovators and I have come together to share our secrets about creating and scaling a startup, innovating within existing companies and leading with authenticity and passion
Talking with Ted Matthews about Service Design
Invited by AEBrand in Madrid, Ted Matthews, Chair of Service Design at AHO, Norway, and Member of Medinge Group was sharing his knowledge and experience.
How Truthful Do We Want Brands to Be?
It’s not a bad guide for brands trying to navigate this new world of purpose and authenticity. Do the right thing and be straightforward about your motives.
Green Demarketing vs. Green Advertising
In many ways, traditional marketing encourages consumption and contributes to some of the environmental problems we face today