Green Demarketing vs. Green Advertising
In many ways, traditional marketing encourages consumption and contributes to some of the environmental problems we face today
All posts tagged: branding
Facebook and Cambridge Analytica: when finance follows brand
Facebook’s woes over Cambridge Analytica have only prompted one reaction from me: I told you so. While I never seized upon this example, bravely revealed to us by whistleblower Christopher Wylie and reported by Carole Cadwalladr and Emma Graham-Harrison of The Guardian, Facebook has shown itself to be callous about private data, mining preferences even
Five Keys to Building a Purpose
When creating a company with a sense of permanence and transcendence, it’s almost a fact that the first concept to be defined –implicitly or explicitly, is its purpose.
Hate Speech and Branding
’Hate speech’ and ’branding’ hardly seem connected concepts. Yet there are two important ways that they come together.
Former Medinge Group member Tim Kitchin passes away
Long-time UK-based member Tim Kitchin, who was instrumental in Medinge Group's early years, passed away at the weekend. Our thoughts go to his family at this very sad time.
Medinge Group founder Thomas Gad passes away
Medinge Group is deeply saddened to learn of the passing of its founder, Thomas Gad, at the age of 65, in Stockholm, from cancer.
Unilever and Rabobank: this is how to sell sustainability
Repetition is the power of advertising. It’s the thought that comes to mind when CSR-managers and Marketers meet up for the second time in two years
Brands under pressure, the impact of digital
One of the big issues for brands is how they can gather data and, at the same time, give people an acceptable level of the privacy
Google and Facebook should not head “top brands” lists when consumers do not trust them
I’ve always been surprised when I see Google or Facebook appear on any “top brands” lists. It’s branding 101 that a strong brand must have loyalty, awareness, positive associations, perceived quality, as well as proprietary assets, based on the model from David Aaker, and implicit in this, I always thought, was trust. You can neither
Medinge in Paris, January 30 & 31, 2014
The twenty-fifth meeting of the Medinge Group will occur in Paris on January 30 and 31, 2014.