Five Keys to Building a Purpose
When creating a company with a sense of permanence and transcendence, it’s almost a fact that the first concept to be defined –implicitly or explicitly, is its purpose.
All posts tagged: branding
Hate Speech and Branding
’Hate speech’ and ’branding’ hardly seem connected concepts. Yet there are two important ways that they come together.
Former Medinge Group member Tim Kitchin passes away
Long-time UK-based member Tim Kitchin, who was instrumental in Medinge Group's early years, passed away at the weekend. Our thoughts go to his family at this very sad time.
Medinge Group founder Thomas Gad passes away
Medinge Group is deeply saddened to learn of the passing of its founder, Thomas Gad, at the age of 65, in Stockholm, from cancer.
Unilever and Rabobank: this is how to sell sustainability
Repetition is the power of advertising. It’s the thought that comes to mind when CSR-managers and Marketers meet up for the second time in two years
Brands under pressure, the impact of digital
One of the big issues for brands is how they can gather data and, at the same time, give people an acceptable level of the privacy
Google and Facebook should not head “top brands” lists when consumers do not trust them
I’ve always been surprised when I see Google or Facebook appear on any “top brands” lists. It’s branding 101 that a strong brand must have loyalty, awareness, positive associations, perceived quality, as well as proprietary assets, based on the model from David Aaker, and implicit in this, I always thought, was trust. You can neither
Medinge in Paris, January 30 & 31, 2014
The twenty-fifth meeting of the Medinge Group will occur in Paris on January 30 and 31, 2014.
Dmitry Petrov wins an award for his JFK biography
Dmitry Petrov, who authored "John Kennedy, Redheaded Prince of America", has won The Russian Regional PR award.
TGIM! Rethinking the workplace
The ideas behind workplaces have not changed in a century, and they need to be re-evaluated to maximize team well-being, says Erika Uffindell.