Facebook’s woes over Cambridge Analytica have only prompted one reaction from me: I told you so. While I never seized upon this example, bravely revealed to us by whistleblower Christopher Wylie and reported by Carole Cadwalladr and Emma Graham-Harrison of The Guardian, Facebook has shown itself to be callous about private data, mining preferences even
When creating a company with a sense of permanence and transcendence, it’s almost a fact that the first concept to be defined –implicitly or explicitly, is its purpose.
’Hate speech’ and ’branding’ hardly seem connected concepts. Yet there are two important ways that they come together.
Long-time UK-based member Tim Kitchin, who was instrumental in Medinge Group's early years, passed away at the weekend. Our thoughts go to his family at this very sad time.
Medinge Group is deeply saddened to learn of the passing of its founder, Thomas Gad, at the age of 65, in Stockholm, from cancer.
Repetition is the power of advertising. It’s the thought that comes to mind when CSR-managers and Marketers meet up for the second time in two years
One of the big issues for brands is how they can gather data and, at the same time, give people an acceptable level of the privacy
I’ve always been surprised when I see Google or Facebook appear on any “top brands” lists. It’s branding 101 that a strong brand must have loyalty, awareness, positive associations, perceived quality, as well as proprietary assets, based on the model from David Aaker, and implicit in this, I always thought, was trust. You can neither
The twenty-fifth meeting of the Medinge Group will occur in Paris on January 30 and 31, 2014.
Dmitry Petrov, who authored "John Kennedy, Redheaded Prince of America", has won The Russian Regional PR award.