In Good Conscience by Nicholas Ind & Oriol Iglesias
In Good Conscience argues for the importance of corporate conscience and advocates moving from values to action-oriented principles
All posts tagged: Nicholas Ind
For your listening pleasure: Medinge members on podcasts
Medinge Group members have been creating some excellent, thought-provoking podcasts lately. Here is a sampling of several recent ones. From November 2020, Nicholas Ind mentioned Medinge Group and SAP in this podcast with Mark Stinson. Nicholas wrote this afterwards as a follow-up. Sandra Horlings was interviewed in January about responsible brands and how to strengthen
Co-creating brands with a purpose
Customers do not passively wait for messages from on-high. Rather they discuss their brand experiences, share them in brand communities and voice their opinions to each other on social media
Empathic City Brands | Koblenz, Germany | April 11, 2019
It is the first time that the Medinge Group is organizing one of its events in the biggest European economy
A Brand Story to Tell La Benevolencija
Human beings thrive in safe and secure societies. But a continuum of violence constantly puts pressure on safety and security.
Brand Desire | New book by Nicholas Ind & Oriol Iglesias
Brands need to nurture it by offering both security and surprise. This isn't just about marketing, but rather a reflection of an organization-wide culture and perspective
Brands with a Conscience | Influence and sustainability
Many organizations have engaged with the idea of sustainability. They recognize that it can reduce risk, make them an attractive employer and help enhance their brand image
Brands with a conscience conference by Nicholas Ind | CIM
Organised by The Chartered Institute of Marketing, the presentation will highlight some of our new book success stories.
Beyond place branding
Place branding, as it is generally practised, can be a waste of taxpayers' money. Nicholas Ind says the model should be more participative, and that place branding should be at the forefront of democratization and engagement.
Conscientious brands
What is a conscientious brand? This article explores the key features of a conscientious brand and the implications for brand management.