Christopher Walker’s review of Nicholas Ind and Oriol Iglesias’s In Good Conscience: Do the Right Thing While Building a Profitable Business gives an accurate description of what the authors were trying to convey. ‘The authors of this thought-provoking book advocate the importance of corporate conscience and call for a move away from corporate
Medinge Group members have been creating some excellent, thought-provoking podcasts lately. Here is a sampling of several recent ones. From November 2020, Nicholas Ind mentioned Medinge Group and SAP in this podcast with Mark Stinson. Nicholas wrote this afterwards as a follow-up. Sandra Horlings was interviewed in January about responsible brands and how to strengthen
Customers do not passively wait for messages from on-high. Rather they discuss their brand experiences, share them in brand communities and voice their opinions to each other on social media
It is the first time that the Medinge Group is organizing one of its events in the biggest European economy
Human beings thrive in safe and secure societies. But a continuum of violence constantly puts pressure on safety and security.
Brands need to nurture it by offering both security and surprise. This isn't just about marketing, but rather a reflection of an organization-wide culture and perspective
Many organizations have engaged with the idea of sustainability. They recognize that it can reduce risk, make them an attractive employer and help enhance their brand image
Organised by The Chartered Institute of Marketing, the presentation will highlight some of our new book success stories.
Place branding, as it is generally practised, can be a waste of taxpayers' money. Nicholas Ind says the model should be more participative, and that place branding should be at the forefront of democratization and engagement.
What is a conscientious brand? This article explores the key features of a conscientious brand and the implications for brand management.