All posts tagged: medinge

THE CASE FOR A BETTER US

We should start a conversation on a new meaning of “US”, one that is evolutionary and not confrontational, one that includes and integrates rather than opposes and negates.

Get Connected!

Invited by fellow Medinge member Oriol Iglesias, Peter Fischer Brown, Giuseppe Cavallo, Simon Paterson and Cristián Saracco, participated in an ESADE ExEd programme on brand and reputation management in Madrid

Brand on balance

You will have heard of Hygge,and how about Lagom, the latest lifestyle trend to spur countless coffee table books?

How Truthful Do We Want Brands to Be?

It’s not a bad guide for brands trying to navigate this new world of purpose and authenticity. Do the right thing and be straightforward about your motives.

Five Keys to Building a Purpose

When creating a company with a sense of permanence and transcendence, it’s almost a fact that the first concept to be defined –implicitly or explicitly, is its purpose.

Hate Speech and Branding

’Hate speech’ and ’branding’ hardly seem connected concepts. Yet there are two important ways that they come together. 

Truth and Purpose in the Age of Alternative Facts

With more populist fronts rising across Europe, it is clear that populism is here to stay. In order to mitigate its effects, we have to continue researching how it forms and experimenting with ways to effectively inform the population.

The Medinge-Loyola Manifesto

Manifesto written by Carmen Mansilla Prieto and Cristina García-Arévalo, Students of Communication at the Loyola Andalusia University which synthesizes of results of the Medinge presentations during our 2017 spring meeting