The case for a better US
We should start a conversation on a new meaning of “US”, one that is evolutionary and not confrontational, one that includes and integrates rather than opposes and negates.
All posts tagged: medinge
Get Connected!
Invited by fellow Medinge member Oriol Iglesias, Peter Fischer Brown, Giuseppe Cavallo, Simon Paterson and Cristián Saracco, participated in an ESADE ExEd programme on brand and reputation management in Madrid
UN Sustainable Development Goals | Amsterdam, January 31st, 2019
Tapping into the business opportunities that derive from the UN Sustainable Development Goals. Want to learn from other businesses how they do this? Please join us!
Brand on balance
You will have heard of Hygge,and how about Lagom, the latest lifestyle trend to spur countless coffee table books?
How Truthful Do We Want Brands to Be?
It’s not a bad guide for brands trying to navigate this new world of purpose and authenticity. Do the right thing and be straightforward about your motives.
A Brand Story to Tell La Benevolencija
Human beings thrive in safe and secure societies. But a continuum of violence constantly puts pressure on safety and security.
Five Keys to Building a Purpose
When creating a company with a sense of permanence and transcendence, it’s almost a fact that the first concept to be defined –implicitly or explicitly, is its purpose.
Hate Speech and Branding
’Hate speech’ and ’branding’ hardly seem connected concepts. Yet there are two important ways that they come together.
Truth and Purpose in the Age of Alternative Facts
With more populist fronts rising across Europe, it is clear that populism is here to stay. In order to mitigate its effects, we have to continue researching how it forms and experimenting with ways to effectively inform the population.
The Medinge-Loyola Manifesto
Manifesto written by Carmen Mansilla Prieto and Cristina García-Arévalo, Students of Communication at the Loyola Andalusia University which synthesizes of results of the Medinge presentations during our 2017 spring meeting