|Name + Mail || Christopher Spall | ed.ek1563195127ramth1563195127camll1563195127aps@s1563195127c1563195127 |
|Current Company + Web || Spall.macht.Marke Brand Identity Consulting | www.spallmachtmarke.de |
|Location || Germany. |
|Key expertise || I turn identity into attractiveness by developing distinctiveness into strong brands. |
|Years of experience || More than 15 years. |
|Scope of experience || Brand Identity development for people and companies for effective personal branding, corporate branding and employer branding. |
|Previous companies || Allianz, Commerzbank, Brand Trust. |
|Key clients || Hidden champions, from world market leader in the chemicals industry to wine making region, everyday brands like REWE Group, family-owned businesses with up to 4 generations of history, cult brands like Almdudler, intriguing personages. |
|Books, Articles || Author of “Personal Branding” (Springer Nature, 2019). |
Co-author of “No.1 Brands” (Orell Füssli, 2013).
Guest author and interviews for the Handelsblatt, one of Europe’s top business newspapers (since 2012).
|Education || Master of Business Administration. |
|Speaking ||Key note speaker for the world‘s leading CEO network Vistage International (www.vistage.com). |
Topics: The Identity Code / Virtual Brand meets Personal Brand: How to become unmistakable online and offline / Strong brand “Me”: What makes people into brands / Brand management for SMEs: 6 practical tools for an attractive corporate brand / Personal Brand meets Artificial Intelligence.