International leadership roles in branding, HR and communications within financial services companies (Rabobank, ING Group and NN Group). Senior consultant and partner at leading communications agencies working across many sectors.
NN Group, ING Group, BBDO, Euro RSCG.
Consultancy experience across industries like FMCG (Unilever, Heineken, LU, Nutricia), healthcare (GSK, Pfizer, Roche, Procter & Gamble Pharma, Lundbeck, Nefarma), technology/B2B (Philips, Nucletron, Delft Instruments, Peoplesoft, Chello) and finance.
Following a part-time Ph.D. programme at Nyenrode Business University. Lectured at, amongst others, RSM, ESADE, Nyenrode, Hogeschool Amsterdam, Hogeschool Rotterdam, EURIB, professional courses and conferences. Active in several extracurricular board roles at the cross-roads between academic science and practice.
Co-author of a Dutch management book, Brand Culture: Connecting People and Brands (2015). Contributed to several books and regularly publishes in trade magazines.
Holds a Master in Politics and Communications from the VU University Amsterdam and a Bachelor in Communications from the Hogeschool Utrecht, backed up by various business courses at, amongst others, Stanford, Harvard, INSEAD, Nyenrode, Erasmus/RSM and EURIB.
Brand Culture: connecting people and brands From Purpose to Practice
Privacy & Cookies Policy
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.