Chris Kersbergen

Name + Mail Chris Kersbergen |
Current Company + Web Rabobank Group |
Location Netherlands.
Key expertise Branding, Communications and Culture.
Years of experience More than 25 years.
Scope of experience International leadership roles in branding, HR and communications within financial services companies (Rabobank, ING Group and NN Group). Senior consultant and partner at leading communications agencies working across many sectors.
Previous companies NN Group, ING Group, BBDO, Euro RSCG.
Key clients Consultancy experience across industries like FMCG (Unilever, Heineken, LU, Nutricia), healthcare (GSK, Pfizer, Roche, Procter & Gamble Pharma, Lundbeck, Nefarma), technology/B2B (Philips, Nucletron, Delft Instruments, Peoplesoft, Chello) and finance.
Academic activities Following a part-time Ph.D. programme at Nyenrode Business University. Lectured at, amongst others, RSM, ESADE, Nyenrode, Hogeschool Amsterdam, Hogeschool Rotterdam, EURIB, professional courses and conferences. Active in several extracurricular board roles at the cross-roads between academic science and practice.
Books, Articles Co-author of a Dutch management book, Brand Culture: Connecting People and Brands (2015). Contributed to several books and regularly publishes in trade magazines.
Education Holds a Master in Politics and Communications from the VU University Amsterdam and a Bachelor in Communications from the Hogeschool Utrecht, backed up by various business courses at, amongst others, Stanford, Harvard, INSEAD, Nyenrode, Erasmus/RSM and EURIB.
Speaking Brand Culture: connecting people and brands
From Purpose to Practice
Jack YanChris Kersbergen