|Name + Mail||Simon Paterson ||
|Current Company + Web||Paterson Associates | www.patersonas.com|
|Key expertise||Strategic and creative branding|
|Years of experience||More than 25 years|
|Scope of experience|| International experience: More than 20 countries in Europe, America, Latin America, Asia-Pacific and MENA. |
Financial services, media, technology, hospitality, airlines, energy, arts & culture, education, manufacturing, and professional services.
|Previous companies|| Co-founder of Studio London. |
Pentagram, Addison, Wolf Olins.
|Key clients||Berry Bros. & Rudd, Citii, Emirates, First Direct, Insead, National Museums Liverpool, NH Hoteles, Oxford University, Shell, The Star Alliance, United Airlines.|
|Academic activities|| Tutor to the Design Management MA at the Royal College of Art. |
Visiting lecturer to Design Management Pathway, University of Southampton.
Advisory board of The Glasgow Collection – part of Glasgow, UK City of Architecture and Design, 1999.
|Books, Articles||Book chapter, The Glasgow Collection, a Mothership Brand.|
|Education||BA Hons Geography, University of Durham.|
|Speaking||Enough Already! Can Enough be a strategy for growth and both personal and collective fulfillment – Sept 2012, ESADE MBA Alumni.|