|Name + Mail||Thomas Gad ||
|Current Company + Web||Brandflight | www.brandflight.com|
|Key expertise||Customer Experience Branding.|
|Years of experience||More than 25 years.|
|Scope of experience|| International experience: More than 15 countries in Europe & USA. |
FMCG, B2C, B2B, arts & culture, place branding, tech, non-for-profit, professional services, personal branding.
|Previous companies|| Grey International. |
|Key clients||Nokia, BMW, Deutsche Bank, Scania, Netjets, Spotify, SAS, Microsoft, Nestle, Virgin, Airbus, Intra-Links, SEB, Nordea, Skype, Auction Mobility etc.|
|Academic activities|| Stockholm School of Economics | Visiting Speaker. |
Berkley, Ca. | Visiting Speaker.
KTH Executive School, Stockholm | Visiting Speaker.
Blackbox Connect (Google Ventures), Palo Alto, Ca.
|Books, Articles|| 4-D Branding published by Financial Times / Pearson (2001) |
Managing Brand Me published by Pearson (2004)
Customer Experience Branding published by Kogan Page (2016)
|Speaking|| Surprise Branding – no 1. customer experience strategy. |
Managing Brand Me – how to build your own brand.
Making Your Place Magic – place branding and marketing