I help companies grow, transform themselves and confront disruption while creating sustainable long-lasting value through brands, people and experiences
Years of experience
More than 30 years.
Scope of experience
International experience: More than 20 countries in Europe, America, Asia-Pacific and MENA. FMCG, arts & culture, education, manufacturing, non-for-profit and professional services.
Partner in Arthur D. Little. Executive Director in FutureBrand.
Casa del Libro, Cervecería Cuauhtemoc Moctezuma, Citibank, Clorox, Coca-Cola, Cosentino Group, Deutsche Bank, Green Building Council, Impact Hub, Komoneed, Obra del Padre Mario, Reckitt-Benckiser, Mercedes-Benz, Repsol, Telefónica, Trasbordo, Zenziya, Zurich,
Loyola University Andalusia & Loyola Leadership School | Associate Professor. ESCP Europe | Associate Professor. ESADE | Visiting Speaker. Universidad de Buenos Aires | Visiting Professor.
More than 10 articles published by Harvard-Deusto. Several book chapters. Several scientific papers (UPSA, DEP)
PhD, MBA, Industrial Engineer (MSc eq)
Become familiar in an unfamiliar world. Leading effectivity in each touch-point. Align and balance your promise and values. Branding in Beta Mode.
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