It’s key to anticipate patterns to create landmarks and metaphors with a personal touch, mastering the details, empowering the sense of harmony and integration
| Name + Mail | Cristián Saracco, PhD | |
| Current Company + Web | Allegro 234 | allegro234.net |
| Location | Spain. |
| Key expertise | Crafted Branding and co-creation, anticipating the patterns to create landmarks and metaphors with a personal touch, mastering the details, empowering the sense of harmony and integration. |
| Years of experience | More than 25 years. |
| Scope of experience | International experience: More than 20 countries in Europe, America, Asia-Pacific and MENA. FMCG, arts & culture, education, manufacturing, non-for-profit and professional services. |
| Previous companies | Partner in Arthur D. Little. Executive Director in FutureBrand. |
| Key clients | Alcatel, Cafeteros de Colombia, Casa del Libro, Cervecería Cuauhtemoc Moctezuma, Citibank, Clorox, Coca-Cola, Cosentino, Deutsche Bank, Reckitt-Benckiser, Mercedes-Benz, Repsol, Telefónica, Zurich. |
| Academic activities | Loyola University Andalusia & Loyola Leadership School | Associate Professor. ESCP Europe | Associate Professor. ESADE | Visiting Speaker. Universidad de Buenos Aires | Visiting Professor. |
| Books, Articles | More than 10 articles published by Harvard-Deusto. Several book chapters. Several scientific papers (UPSA, DEP) |
| Education | PhD, MBA, Industrial Engineer (MSc eq) |
| Speaking | Become familiar in an unfamiliar world. Leading effectivity in each touch-point. Align and balance your promise and values. Branding in Beta Mode. |
