Cristián Saracco

It’s key to anticipate patterns to create landmarks and metaphors with a personal touch, mastering the details, empowering the sense of harmony and integration

Name + Mail Cristián Saracco, PhD | ten.4148801364832org1488013648ella@1488013648naits1488013648irc1488013648
Current Company + Web Allegro 234 | www.allegro234.net
Location Spain.
Key expertise Crafted Branding and co-creation, anticipating the patterns to create landmarks and metaphors with a personal touch, mastering the details, empowering the sense of harmony and integration.
Years of experience More than 25 years.
Scope of experience International experience: More than 20 countries in Europe, America, Asia-Pacific and MENA.
FMCG, arts & culture, education, manufacturing, non-for-profit and professional services.
Previous companies Partner in Arthur D. Little.
Executive Director in FutureBrand.
Key clients Alcatel, Cafeteros de Colombia, Casa del Libro, Cervecería Cuauhtemoc Moctezuma, Citibank, Clorox, Coca-Cola, Cosentino, Deutsche Bank, Reckitt-Benckiser, Mercedes-Benz, Repsol, Telefónica, Zurich.
Academic activities Loyola University Andalusia & Loyola Leadership School | Associate Professor.
ESCP Europe | Associate Professor.
ESADE | Visiting Speaker.
Universidad de Buenos Aires | Visiting Professor.
Books, Articles More than 10 articles published by Harvard-Deusto.
Several book chapters.
Several scientific papers (UPSA, DEP)
Education PhD, MBA, Industrial Engineer (MSc eq)
Speaking Become familiar in an unfamiliar world.
Leading effectivity in each touch-point.
Align and balance your promise and values.
Branding in Beta Mode.
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