|Name + Mail || Thomas Gad | |
|Current Company + Web || Brandflight | www.brandflight.com |
|Location || Sweden. |
|Key expertise || Customer Experience Branding. |
|Years of experience || More than 25 years. |
|Scope of experience || International experience: More than 15 countries in Europe & USA. |
FMCG, B2C, B2B, arts & culture, place branding, tech, non-for-profit, professional services, personal branding.
|Previous companies || Grey International. |
|Key clients || Nokia, BMW, Deutsche Bank, Scania, Netjets, Spotify, SAS, Microsoft, Nestle, Virgin, Airbus, Intra-Links, SEB, Nordea, Skype, Auction Mobility etc. |
|Academic activities || Stockholm School of Economics | Visiting Speaker. |
Berkley, Ca. | Visiting Speaker.
KTH Executive School, Stockholm | Visiting Speaker.
Blackbox Connect (Google Ventures), Palo Alto, Ca.
|Books, Articles || 4-D Branding published by Financial Times / Pearson (2001) |
Managing Brand Me published by Pearson (2004)
Customer Experience Branding published by Kogan Page (2016)
|Education || Autodidakt. |
|Speaking || Surprise Branding – no 1. customer experience strategy. |
Managing Brand Me – how to build your own brand.
Making Your Place Magic – place branding and marketing