| Name + Mail | Simon Paterson | |
| Current Company + Web | Paterson Associates | www.patersonas.com |
| Location | London, UK |
| Key expertise | Strategic and creative branding |
| Years of experience | More than 25 years |
| Scope of experience | International experience: More than 20 countries in Europe, America, Latin America, Asia-Pacific and MENA. Financial services, media, technology, hospitality, airlines, energy, arts & culture, education, manufacturing, and professional services. |
| Previous companies | Co-founder of Studio London. Pentagram, Addison, Wolf Olins. |
| Key clients | Berry Bros. & Rudd, Citii, Emirates, First Direct, Insead, National Museums Liverpool, NH Hoteles, Oxford University, Shell, The Star Alliance, United Airlines. |
| Academic activities | Tutor to the Design Management MA at the Royal College of Art. Visiting lecturer to Design Management Pathway, University of Southampton. Advisory board of The Glasgow Collection – part of Glasgow, UK City of Architecture and Design, 1999. |
| Books, Articles | Book chapter, The Glasgow Collection, a Mothership Brand. |
| Education | BA Hons Geography, University of Durham. |
| Speaking | Enough Already! Can Enough be a strategy for growth and both personal and collective fulfillment – Sept 2012, ESADE MBA Alumni. |
