Name + Mail | Thomas Gad | |
Current Company + Web | Brandflight | www.brandflight.com |
Location | Sweden. |
Key expertise | Customer Experience Branding. |
Years of experience | More than 25 years. |
Scope of experience | International experience: More than 15 countries in Europe & USA. FMCG, B2C, B2B, arts & culture, place branding, tech, non-for-profit, professional services, personal branding. |
Previous companies | Grey International. Futurebrands. Differ London. Brandflight. |
Key clients | Nokia, BMW, Deutsche Bank, Scania, Netjets, Spotify, SAS, Microsoft, Nestle, Virgin, Airbus, Intra-Links, SEB, Nordea, Skype, Auction Mobility etc. |
Academic activities | Stockholm School of Economics | Visiting Speaker. Berkley, Ca. | Visiting Speaker. KTH Executive School, Stockholm | Visiting Speaker. Blackbox Connect (Google Ventures), Palo Alto, Ca. |
Books, Articles | 4-D Branding published by Financial Times / Pearson (2001) Managing Brand Me published by Pearson (2004) Customer Experience Branding published by Kogan Page (2016) |
Education | Autodidakt. |
Speaking | Surprise Branding – no 1. customer experience strategy. Managing Brand Me – how to build your own brand. Making Your Place Magic – place branding and marketing |