Berlin School of Economics and Law | Full Professor. Ho Chi Minh City Open University | Adjunct Professor.
More than 350 publications; published in European Journal of Marketing, Industrial Marketing Management, Journal of Business Research, International Journal of Arts Management, Journal of Brand Management, Journal of Product & Brand Management among others. Guest editor of Speicual Issues (Arts Marketing, Journal of Marketing Management, Journal of Product & Brand Management).
Color explosion meets RAL 4010 – Boundary points and collaborations of arts and brands. CSR-Brands: Holistic framework and success factors. How a rubber band change the brand management: From a bureaucratic to an elastic brand management.
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